Medvedev joins the likes of Leo Messi, David Beckham, Michael Jordan and Magic Johnson with investments in the space. 3 men's tennis player in the world - as part of the ownership group highlights a growing number of current and former athletes taking stakes in esports organizations. fans toward the T1-Weibo audience.įans have tuned in and shown up to see T1 and Faker make a run to the LoL Worlds finalsĭaniil Medvedev credits M80 leadership as reason for investing nowīoston-based esports organization M80's decision to bring on Daniil Medvedev - the No. team for fans stateside to cheer for, don't expect a huge contribution from U.S. Taken in tandem with the lack of any U.S. North America also has typically been the fifth-best region for League of Legends viewership. squads typically struggle to make it past this point in the event). team, NRG Esports, made it to the quarterfinals (U.S. One place the finale likely won't have a big audience is here in the U.S. The T1-Weibo match would have to hit a peak viewership of 5.4 million to break the record set by the 2021 Free Fire World Series in Singapore. There is also a good chance Riot sets a new esports streaming record this weekend for the finale, when T1 (South Korea) and Weibo (China) play for the championship. T1, with the world's most-popular esports player in Lee “Faker” Sang-hyeok, has shown to be a major attraction so far in the semifinal and quarterfinal matches, which hold the top two spots in terms of peak viewership. Last year's Worlds in North America meant non-friendly streaming windows for a wide swath of fans across Asia, and North American fans (and even South American fans) don't bring the heft that markets like South Korea and China do. That sort of increase would make sense, given that event is back in League of Legends strongest region - Asia.

Riot Games says the League of Legends World Championships are seeing a double-digit percentage increase in global viewership compared to 2022. Happy Thanksgiving! - Kevin Hitt Return to Asia a boon for League of Legends Worlds streaming audience The SBJ Esports newsletter is off next week for the holiday.

One big thing I plan to keep an eye on is the number of pro athletes investing in esports. But I'm equally as excited for what's going on outside of competitions. It’s easy to get excited when there are championship events being played, like this weekend's finale for the League of Legends World Championship in South Korea.

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